Social Media

  • How To Sell With Instagram Stories: 4 Powerful Hacks

    If you are a content creator, coach, service based business or entrepreneur, then you probably already know the unique power Instagram has when it come to creating connection and community with your audience. But have you been able to leverage Instagram for your Business to generate sales?

    When it comes to making sales on the gram, I assure you, the best tools are behind the scenes.

    While everyone is focusing on the Feed content and getting followers, serious entrepreneurs who use Instagram tactfully are focusing on using the unseen tools – Instagram Stories and the DMs.

    In my post where I shared How I made my first $10,000 on Instagram, I talked about my DM Strategy and how I have leveraged the DMs as the first step of my sales funnels and closed countless sales thanks to the DMs. But there is one step in that funnel that is so very important and it is your Stories.

    Instagram stories are filled with some powerful tools that I bet you are not even using yet. If all you do on stories is repost other people’s posts, share memes and post without strategy, you are missing out on some big sales machine at your finger tips.

    In this post, I will break down 4 Powerful Strategies that will help you nail the sale when you use them. But also keep in mind that everything I share here is aimed at getting people straight into your DMs so that you can convert them.

    You see, the idea of selling in stories, is not necessarily just to Sell directly, but mostly to lead your followers into the sale themselves. For this to happen you have to become an avid user of Instagram stories.

    You want your audience to begin to expect to see stories from you daily and you want to make sure these Story Posts are well made, engaging and unique.

    SEE ALSO: How To Sell In The DMs

    The Tutorial/Mini Training Hack

    This is one of the most powerful tools you can use to convert followers into buyers. What you want to do is create a mini series focusing specifically on offering your followers a tiny win. Teach them how you do something, how you achieve a goal, whatever it is in your niche – but sharing this in your stories makes it feel hidden and special.

    They know that it will disappear after 24 hours so they stick around to watch it.

    Right in the middle of your training, you want to pop up a Question Sticker asking if they need more personalized help (related to the mini training you just shared) , or a poll with two options to filter out people and find out who is ready for the next step with you. More on how to use Polls below👇

    Mini Trainings convert really well on stories. What you need to do is link the training directly to the next step in your offer ladder. Instead of directly selling something, you may want to give the link to your Freebie. And if you choose to directly sell something, do not miss the sale by going for it head first.

    Selling on stories is really about leading people slowly through the conversion steps like Using a poll to see who is interested first before adding the slide for your direct sale. (More on polls below)

    Ask Me A Question Hack

    Just like the mini-training, the Question sticker will allow you share a lot of value with your audience slide by slide.

    I see a lot of people use the Question sticker but in a completely non-converting way. The question sticker is so underutilized that I cannot stop myself from convincing you to use it and use it often. You are in the information business and the reason your followers follow you is because of the information you share.

    If you have something to sell, sharing information that ties in directly with that service or product is one of the best ways to increase awareness and sales. And what better way to share information than to use the user generated content like questions.

    Pop up the question sticker in your stories and ask your audience to ask you a specific question. This is a great way to conduct market research, find out what your audience needs and also showcase your expertise in that subject matter.

    For example, if you have a coaching service teaching new Moms how to start a business on Instagram – Your question sticker can say – “Ask me a Question about Instagram”

    View the example below from one of my stories.

    Tell your audience specifically what to ask you is a great way to keep the conversation and your responses right in line with what you are selling.

    The effectiveness of the Question sticker lies in your ability to lead your audience to ask you specific, related questions. Don’t just put up the sticker and say “Ask me a question” – You will get too many random answers.

    What you do after posting the answers to this sticker is to soft sell. Right after answering the questions and giving as much expert tips as possible, Pop up a poll as shown above and ask to see who is interested in the next step with you.

    The Super Poll Hack

    Instagram story polls are one of my favorite tools to determine who is really interested in something. If you have set up your business properly, with sales pages ready, opt in forms on hand, freebies ready to go, your entire funnel and sequence just waiting for a lead to come in, this is a great way to convert followers into leads and buyers fast.

    The reason to do this is you want to have on hand, the exact people who are interested in your offer because you are going to DM all of them. The DMs is where most of your sales will happen on Instagram so it is paramount that you know How to sell in the DMs else you might be losing out on the super power that is Instagram.

    You are also going to add a slide right after your poll with a direct sale. You already have people’s attention with the answers to your question. This is a good time to make a move for the sale. But make sure you have your poll posted before the slide for the sale because you want people to show interest first and these are the people to DM.

    EXPERT TIP: Personalize all the DMs you send out. It can be as simple as having a single message to send to everyone, but starting with their own name – E.g [ Hi Eva, thank you for answering the poll + copied message ]

    Results of a Poll in Stories. You can DM everyone who selected the Right action.

    EXPERT TIP 2 : To make Instagram Polls work, you have to create high converting call to action options. Using dull “YES/NO” options on your poll is not going to convert as well as making the call to action a prompt in the next direction. Look at these examples below

    Make the options on your Poll enticing

    Selling on Instagram is easy when you understand how people use Instagram and how to lead them slowly through your sales process. Remember, people are not on Instagram holding their credit cards just waiting to buy something. They are on Instagram to make connections.

    If you can make everything you do feel like an extra connection with your audience, you will earn the sale with ease.

    Which of these tips are you going to implement? Share your thoughts in comments 👇

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  • Step by Step: How I made my first $10,000 on Instagram

    Making money on Instagram can be easy if you know the steps to follow.

    So in this post I am going to be as straight to the point and direct as possible so you know what to do and apply it in your own Business. You do not have to copy my own business model. That is completely unique to me and how you will monetize your Instagram will depend on your own unique offers, passions, gifts and services.

    some sales stats from my dashboard

    So as you go along in this post, keep in mind what it is you do and how you intend to provide Value. Of course you already know that making money is a by-product of giving value. So to answer the question of how I made my first $10,000 on Instagram, I will tell you quickly so you can run along –

    • Business Consults and 1:1 Strategy: This isn’t one I do a lot of because I honestly prefer to send people to my online courses and Ebooks but it is one of the offers that brings in good income. My Strategy sessions are $200 per Hour at the time of this writing and that is most likely to change in the coming months
    • Ebooks: I currently have only 1 Ebook in my portfolio but it is one of my most requested products to date. It is the Ultimate Guide Instagram Hashtags -HACKING HASHTAGS and with a Price point of $29, has sold over 200 downloads so far
    • Online Video Courses: I have several mini videos courses and masterclasses that I have created and promoted to my audience based on what people were needing help with. I have also used this method to really understand what my audience is seeking and how to focus my offers. Right now my online courses are doing very well and it is where the bulk of my income comes from.

    Now, if you are interested in the actual steps of things that helped me make that money so you can do it for yourself, then keep on reading.

    Whatever value you provide, whether that is directly with your products or services or indirectly by representing other brands, it will always start with Content.

    Step 1: Create Content that Converts

    When you Start, Focus on the Value you Give, not just on trying to Grow your page. Growing on Instagram is a by-product of value in Content, and making money on Instagram involves knowing how to leverage the traffic you get to sell your offers.

    The first thing to think about is: “What kind of content can I create online that will make people aware of my services or products and who am I creating content for?”

    This is where a lot of people get it wrong. You cannot monetize your Instagram without the right content to attract the right people. For instance, the content you will need for your type of business if you are a Hair vendor will be different from the content I will need as an Online educator and coach.

    When I began focusing on my Instagram in January 2020 at only 2000 followers, that’s exactly what I started with:

    What do I have to give that is Valuable and what kind of Content do I need to create to attract the people who will need my services?

    What I had to give was my knowledge about Content Creation. This was what I started with. I knew that I wanted to help creators make better content and grow on Instagram because I had done it with other pages, and very early on, I knew that I wanted to Monetize with educational materials (Course and Ebooks)

    So I began to make content about content creation tips and Instagram growth ideas.

    I also used Hashtags to target the right audience and I had my own specialized engagement strategy.

    These 3 things must go hand in hand because these are the elements of a growing Instagram page.

    Your content, hashtags and engagement strategies. If you do not know how to use Hashtags yet, you are missing out on a big piece of the Instagram puzzle. Growth happens because of Content and Engagement but Hashtags on Instagram will ensure you are found by the right people who need your products and services.

    SEE ALSO : 1000 New Followers in 30 Days- How to Grow on Instagram quickly with Targeted, Engaged followers

    2. Understand your Audience and What they Need

    If you do not get clear on your Ideal audience, you will attract just anybody to follow you on Instagram. A lot of people want specific demographic of an audience, but their messaging attracts just everybody and it becomes difficult to monetize. Which is why you may have 10,000 followers and not one person is interested in what you offer.

    So understanding your audience is key. When you know who your content is for, you can then target them with Hashtags and a streamlined, specific engagement strategy.

    The more I created content for my audience, the better I understood what they were needing help with. When I started I was teaching about Video creation and just general tips. I was also very eager to monetize because I already knew I was going to teach courses, so I jumped in straight and Created an Online course teaching How to Shoot and Edit Videos with a Mobile Phone.

    Why?

    I found a need!

    A lot of people were talking to me in the DMs and asking for help with Video creation. This is something that I am very knowledgeable about and I have made a lot of great Youtube videos just on my Mobile phone over the years. So I figure, ‘Heck! I can teach this as a course and I can earn money for what I know’.

    So I created my first course on Mobile video creation and editing to help creators use just their mobile phones make video content. This is how you make money. By filling a need, providing the solution to a problem. This was my first sale on Instagram and it earned me my first $500. I was excited!

    3. Niche down deeper and become the go-to Expert for a Specific thing

    Now as I continued to create content on this page, I was learning so much about how Growth on Instagram actually worked and I was growing my account so fast by applying my own strategies. I fell in love with hashtags and how they worked, so I spent a great deal of my time trying to understand hashtags.

    Soon, I was creating content about Hashtags because I knew so much about them. What happened next is still my biggest lesson to date. My DMs began to fill up with requests for help with hashtags. I didn’t even realize I had done this, but I had created so much content about Hashtags that I had now become the go-to person for tags.

    Not only that, people began to recommend me in comments of other pages as the person to talk to for Hashtag related issues. This single thing had suddenly placed me as a needed expert.

    What did I do?

    I made one single digital product to answer everybody’s questions about Hashtags.

    I created my first Ebook. It became a simpler way to monetize my Instagram and I have received so many great results for clients and my students who have gone through the guide. My Ebook The Ultimate Guide to Hashtags has since earned me over $2000 and I have not used any ads to promote it.

    SEE ALSO: How to Use Hashtags on Instagram to Target your Ideal Clients and Audience and grow faster

    hacking hashtags stats

    When you start creating even more specifically in your Niche and you can own something, you make people tag you as the person with the solution for that problem. This is important because when you do decide to create a Product or offer a service, people already trust you for that and you have social proof and testimonials to show for it.

    I do not have to go crazy to promote my Ebook. People know that I understand how Hashtags work and they are ready to pay me to help them.

    4. Create Products and Offer Solutions or Services for the problems your Audience has

    Against my own rules of having very few products and specific services, I have created several digital products over the course of the last 5 Months to test out what my audience is really interested in.

    I personally love creating and selling digital products so honestly, if creating different digital products is not your jam, you can totally offer one product over a long period of time. For me, I am very knowledgeable in a vast number of things and I love to teach so it is a no brainer for me to keep on having classes and products for my audience to learn from me.

    When I realized my audience needed help with growing on Instagram, I created the 1000 in 30 Days Mini course bundle. This has become by far my most rapidly selling product and I have enrolled over 100 students since it opened a month ago.

    CLICK HERE to watch a Free Preview Masterclass from the bundle.

    When I began to have people request for help with Converting their Followers into Buyers, I took that feedback and created a course bundle with several classes teaching how to grow and monetize on Instagram. This bundle of classes has been especially helpful for my followers who are also interested in creating digital products, ebooks and courses and monetizing their Instagram.

    Basically, you can do whatever you want once you really understand your audience.

    But to understand your audience you first have to create several Free Content so they can begin to talk to you and tell you what they need help with.

    Once you figure that out, the next step will be to create a digital product that your audience can pay for. The easiest digital product to create today is an Ebook and you only need an idea worth paying for to get started. To learn How to earn Money selling Ebooks, Click Here to take the $2500 in 30 Days Ebook strategy class

    5. Promote your Product and Offers Shamelessly

    One of the major issues I have seen with people and why I think it may be difficult for you to make money with your Instagram right now, is you are afraid to sell. You think selling is dirty. You’d rather keep on creating content for Free and not talking about what people can pay you for because you prefer to live in obscurity. Meanwhile, deep down inside you are seething with hate and going crazy over the fact that you are spending time on Instagram but not making any money.

    I learned quickly that to earn Money on Instagram or anywhere at all, I needed to learn how to sell. To sell, I needed to talk about my offers and my products.

    Think about it this way. Whatever you are giving or doing for people is helping them. Is it not? You are providing value, are you not? So what you are doing inevitably is being of service. Selling something that helps people is a Service. The moment I began to think this way, everything changed.

    I started to let people know in my posts, captions, and stories that I had the solution they needed. Promoting your offers and products must become a part of your strategy else you are not going to earn with your Page.

    6. Learn How to Sell in the DMs

    I had to learn really quickly that Instagram did not care about me as a creator.

    Instagram cares about Instagram. As soon as this sinks in for you, you realize that you as a creator or user of Instagram must create your own Strategy for how you will convert followers into buyers.

    And where does this conversion happen? IN THE DMs.

    Think about it, you get to have only 1 Link in your Instagram bio.

    That Link itself has to be well optimized so you can get people hitting the link. If you want to see more about this and how to optimize your link in bio, drop a comment below so I know and will write on that in another post.

    Now, because Instagram itself has been set up in a way to train people not to leave Instagram, it so happens that people don’t like to click the link in bio. This means if you want to sell on Instagram, you have to be pushing your leads and prospects into your DMs and move them up from there.

    As soon as I learned How to sell in the DMs, my sales on Instagram took off! I went from making one sale here and there, to getting hundreds of people in my DMs and converting them to buyers.

    You can do this too if you are serious about earning money on Instagram and I have created a simple strategy that you can follow step by step.

    So far, my earnings have been thanks to Instagram DMs and Email Marketing. Now, the big guy! Let’s talk about Email Marketing.

    7. Use Email Marketing to Convert Followers into Buyers

    I cannot tell you enough how important Email Marketing is for your business. If it has been scary for you start with Email, don’t sweat it. I have a Free Masterclass for you that will help you get your footing right with email. You can watch it here.

    A Simple Funnel of How Followers become Buyers

    You really do not expect your followers to buy straight from you on sight. Some of them do. But it is definitely a very unpredictable and unlikely way to scale your business if you are going to have something that sustains you.

    You want to have a system that lets you take your followers into a nurture sequence where you can then slowly or quickly convert them into leads and buyers. I love to do this in the DMs and with Email marketing.

    When you watch this Email Marketing masterclass you will have a much broader sense of how to do this for your own business. Using Email and my DMs are the two most effective ways I have implemented to make more sales on Instagram. If you are ready to start using Email,

    CLICK HERE to learn more in the Email Marketing training.

    Serious about making money with your Instagram Page?

    You can get started right now! Stop waiting. All you need is 1000 True fans who care about your content and knowing how to convert your followers into buyers.

    Click here to learn how to add 1000 New and Engaged followers to your Instagram.

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  • [FIX] Why your Instagram Follower count is stuck and you keep losing Instagram followers

    Instagram Follower count Frozen

    I don’t know if you have experienced this before, you check your followers count day after day and month after month only to realize with disappointment that the numbers just stayed the same. How is this even possible, especially when you have been posting new content weekly and you know more people are seeing your instagram posts?

    Why does it seem like no one is following you or worse, that you are losing instagram followers faster than you are gaining them?
    Is it possible that Instagram has simply forgotten to update your lists?

    When this happened with me, I remember being so frustrated I wanted to punch a wall. The only other thing that I have found makes me that frustrated is when my Internet is down and my ISP isn’t forthcoming with fixing the issue. Now that gets me really mad I begin to fume. But this is another story.

    Why am I losing followers on Instagram

    One of the major reasons you lose followers is because generally people just decide they no longer care about your content.

    Some other people who have followed you based on the follow-for-follow tactic are just bad eggs we have to deal with. Ideally your goal should be to gain more followers than you are losing.

    Another reason why you may be losing Instagram followers is because of your own lack of consistency and cohesiveness with your posts.

    I share more on this in another blog detail how to curate your instagram content, but in this post I want to help you Fix the Glitch in your account if you think your instagram follower count is stuck.

    Why is my Instagram Follower count stuck?

    For almost 6 months, my Instagram following count remained almost at the same spot.
    It didn’t make any sense to me. I was posting correctly, I was engaging with other pages, I was spending time on creating content, yet it did not convert to followers? How?

    I set myself up to fix the problem and eventually I cracked the glitch.

    Also View: “How to Shoot and Edit Videos on Your Phone


    For one, I cannot say for a fact that there was an actual problem from Instagram which was affecting my counts.
    But what I do recall is as soon as I began to make a few changes in how I posted, what kind of content I was posting and how I was engaging on Instagram, everything changed.

    I began to have new visitors to my profile from all over the world and they were converting to followers every single day.

    I go more In Depth on this in the program “The Rules of Engagement on Instagram– but for today’s post, I want to help you fix this glitch that is making it seem as though you are doing nothing at all on the gram and your efforts are a waste.

    Here are the top 3 things I believe made a significant change to my account and got my followers count running again. If you believe your Instagram follower count is frozen and not updating, these tips will help

    1. Create content that people actually need

    People want to watch people. But more importantly, people want to watch people who give them what they are searching for.
    This is the world we live in today and you cannot run away from it. It is what it is. What I like to tell people is, “Everybody is watchable.” Yes, including you.

    As long as you are human, you have other humans who are just like you who will relate to what you have to share in your own unique way and with your own perspectives.

    All you have to do is show up for your people.
    For your Tribe.
    That’s what I did.
    First it begins with you asking “What do people need and how can I offer that through my content?” For me at the time, it was Motivation.  And not just any type of motivation, but Motivation for people who were going through the process of finding themselves and understanding who they were and what their purpose on Earth is.

    You have to do the same in your Niche, but you also must make sure your niche is specific and highly targeted. I share more In depth thoughts  on how you can get Niche specific in “The Rules of Engagement on Instagram”

    When you begin to make more and more content that people need, you will pull in the right audience of people who care about your content and convert to followers. You will also notice that your instagram follower count will begin to budge and you will stop losing followers as much.

    2. Encourage your followers to Engage with your Instagram posts

    You have to continually tell your followers to share their thoughts in the comments and I made sure to reply as many people as I could on every post.

    Engagement is the game of Social media. The better engaged your page is, the better your conversions. Engagement on Instagram is based on actions from your followers.
    Comments on your posts is a deep level engagement that you want to have.

    You drive engagement by encouraging your followers to say something in the comments.
    There is a strategic way to do this so that your instagram audience feels like they are a part of your conversation and their opinions matter.

    Instagram followers commnet engagement

    So always ask for comments. I prefer to do this in the first two lines of my caption because this is the first thing they see. And when they do leave a comment, always reply. This back and forth exchange in your comments section on Instagram will push your posts and profile and ultimately land you on Instagram’s explore page where you have the opportunity to meet even more new people.

    And when you land on the explore page, boom! That’s more potential new followers seeing your profile.

    3. Always include ‘Follow me’ Call-to-Action in Instagram captions

    The problem I see a lot of people have on Instagram is they don’t know how to ask for engagement. If you think it is “too much” to ask people to follow your page then you may not be ready to truly increase your following and influence.

    Yes, people want you to remind the. You have to ask for that follow!

    First it will help to change your opinion of the people who view your profile and consume your content. If you create original content on Instagram and someone takes the time to Like or Leave a comment on your posts, then this means this person vibes with you.
    And if they vibe with you then they are a potential member of the Tribe you are trying to build on Instagram.

    Instagram engagement CTA

    Now knowing that people want people to tell them what to do, would you skip the opportunity to convert a viewer to a follower? One of the major reasons it seems that your instagram follower count is stuck is because the ration of your new followings to the people unfollowing you is huge. You have to bridge that gap and the best way to do this is by showing instagram that people actually care about your content and are following you.

    So, always leave a CTA that tells people to follow your page.

    If you have downloaded my free blueprint for the book “The 11 Secrets of Instagram Growth” then you may have already received a mail from me where I share with you why comments are important. If you are  not currently leaving your brand’s footprints on Instagram by commenting everywhere, then you are losing a huge opportunity to truly grow your page organically.

    Not just comments on your own posts however, but your comments on other people’s  posts. This will help spread you to the potential  members of your growing community

    If you found this helpful and would like more tips, share your questions in the comments and I just might make my next blog post to fix your exact issue!

    Ready to Speed up the Process and Grow your Followers fast? CLICK HERE to get the Masterclass “1000 Followers in 30 Days”

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