If you are anything like me, you use Instagram for business. For this reason, getting engagement from your audience is important if you want to sell on Instagram effectively.
Instagram captions provide a massive opportunity to drive engagement on your posts. The more engagement you get on Instagram, the more your content will be seen. And if your content is seen by more people, your potential for making sales on Instagram increases too.
In this tutorial, I will share smart ways to optimize your captions to convert. This works regardless of your niche and there are several examples to follow below.
Here are the best ways to drive more engagement with your Captions
Ask a simple question in the first line of your Caption:
This is a very powerful strategy that converts! People want to engage but they won’t until you invite them into the conversation. Asking questions is a great way to make your audience engage with you.
Does this sound like you?
Has this ever happened to you?
Do you struggle with _______?
Are you ready to start ________?
Have you ever ______?
When was the last time you____?
Ask Your Followers to Save Your Post
Believe it or not, the more SAVES your post gets, the more exposure it gets. When people SAVE your posts, this is a signal to Instagram that your post is worth the time.
Remember, Instagram wants to keep more and more people on the platform. So if people are saving your content, Instagram believes your content is good and will send it to more of your followers.
But how do you get more Saves?
Create engaging carousel posts
Write long, valuable captions with tips
Create content that helps your audience do something
Create educational content
Create content that is inspiring and memorable
Share helpful tips
Share long tips that people need to save to remember
And when you do, write a CTA in your caption asking people to SAVE your posts.
Use a shocking statement in the first line of your caption:
A shocking statement is intended to stop your audience from their scrolling. Say something that makes someone say ‘WHAAAAATT?’
99% of small businesses will fail in the first 3 months
Instagram is Dying. Here’s what to do now
Consistency is a Myth, the Experts are lying to you
Ask for a Double-tap ❤
Believe it or not, people forget to LIKE a post even when they Like it.
Don’t be shy about asking people to double tap to Like your posts on Instagram. Simply saying: ‘Double-tap if you Like this’ is all you need to do.
Interestingly, the more Likes your post gets on Instagram, the higher you rank and the more people will see your posts.
So don’t think Likes are not important. They are.
Ask your followers to tag someone in the comments 👩🏿🤝👩🏿
Increase your party on the gram by encouraging your followers to bring in their friends. People want to share content they love, but they have to be reminded to do so. Simply add this in your captions:
Tag someone who needs to see this
Tag a friend who is like this
Tag someone you care about
Tell a story that starts with intrigue or curiosity 📝
Stories drive engagement.
People love reading stories and if you write a good story, you’ll have more people reading your captions and engaging with your content. Here are a few great ways to start a really good story on Instagram captions:
I showed you how I have leveraged the DMs as the first step of my sales funnels and closed countless sales thanks to the DMs. But there is one step in that funnel that is so very important and it is your Stories.
Instagram stories are filled with some powerful tools that I bet you are not even using yet.
If all you do on stories is repost other people’s posts, share memes, and post without a strategy, you are missing out on some big sales machine at your fingertips.
In this post, I will break down 4 Powerful Strategies that will help you nail the sale when you use them.
You see, the idea of selling in stories, is not necessarily just to Sell directly, but mostly to lead your followers into the sale themselves. For this to happen you have to become an avid user of Instagram stories.
You want your audience to begin to expect to see stories from you daily and you want to make sure these Story Posts are well made, engaging, and unique.
This is one of the most powerful tools you can use to convert followers into buyers. What you want to do is create a mini series focusing specifically on offering your followers a tiny win.
Teach them how you do something, how you achieve a goal, whatever it is in your niche – but sharing this in your stories makes it feel hidden and special.
They know that it will disappear after 24 hours so they stick around to watch it.
Right in the middle of your training, you want to pop up a Question Sticker asking if they need more personalized help (related to the mini training you just shared), or a poll with two options to filter out people and find out who is ready for the next step with you.
More on how to use Polls below👇
Mini Trainings convert really well on stories.
What you need to do is link the training directly to the next step in your offer ladder. Instead of directly selling something, you may want to give the link to your Freebie.
And if you choose to directly sell something, do not miss the sale by going for it head first.
Selling on stories is really about leading people slowly through the conversion steps like Using a poll to see who is interested first before adding the slide for your direct sale. (More on polls below)
Ask Me A Question Hack
Just like the mini-training, the Question sticker will allow you to share a lot of value with your audience slide by slide.
I see a lot of people use the Question sticker but in a completely non-converting way. The question sticker is so underutilized that I cannot stop myself from convincing you to use it and use it often. You are in the information business and the reason your followers follow you is because of the information you share.
If you have something to sell, sharing information that ties in directly with that service or product is one of the best ways to increase awareness and sales. And what better way to share information than to use user-generated content like questions?
Pop up the question sticker in your stories and ask your audience to ask you a specific question. This is a great way to conduct market research, find out what your audience needs, and also showcase your expertise in that subject matter.
For example, if you have a coaching service teaching new Moms how to start a business on Instagram – Your question sticker can say – “Ask me a Question about Instagram”
View the example below from one of my stories.
Tell your audience specifically what to ask you is a great way to keep the conversation and your responses right in line with what you are selling.
The effectiveness of the Question sticker lies in your ability to lead your audience to ask you specific, related questions. Don’t just put up the sticker and say “Ask me a question” – You will get too many random answers.
What you do after posting the answers to this sticker is to soft sell.
Right after answering the questions and giving as many expert tips as possible, Pop up a poll as shown above and ask to see who is interested in the next step with you.
The Super Poll Hack
Instagram story polls are one of my favorite tools to determine who is really interested in something.
You have to set up your business properly. Make sure you have sales pages ready, opt-in forms, Leadmagnets, and your entire sales funnel and sequence just waiting for a lead to come in.
It can be as simple as having a single message to send to everyone, but starting with their own name – E.g [ Hi Eva, thank you for answering the poll + copied message ]
EXPERT TIP 2: To make Instagram Polls work, you have to create high-converting call-to-action options. Using dull “YES/NO” options on your poll is not going to convert as well as making the call to action a prompt in the next direction. Look at these examples below
Selling on Instagram is easy when you understand how people use Instagram and how to lead them slowly through your sales process. Remember, people are not on Instagram holding their credit cards just waiting to buy something.
They are on Instagram to make connections.
If you can make everything you do feel like an extra connection with your audience, you will earn the sale with ease.
Which of these tips are you going to implement? Share your thoughts in the comments 👇
Making money on Instagram can be easy if you know the steps to follow.
So in this post, I am going to be as straight to the point and direct as possible so you know what to do and apply it in your own Business. You do not have to copy my own business model.
That is completely unique to me and how you will monetize your Instagram will depend on your own unique offers, passions, gifts, and services.
So as you go along in this post, keep in mind what it is you do and how you intend to provide Value. Of course, you already know that making money is a by-product of giving value.
So to answer the question of how I made my first $10,000 on Instagram, I will tell you quickly so you can run along –
Business Consults and 1:1 Strategy: This isn’t one I do a lot of because I honestly prefer to send people to my online courses and Ebooks but it is one of the offers that brings in a good income. My Strategy sessions were $400 per Hour and that is always likely to change.
Ebooks: I currently have several Ebooks in my portfolio but my Guide on Instagram Hashtags is one of my most requested products to date. I later converted it into a full in-depth course. This is the Ultimate Guide to Instagram Hashtags Course
Online Courses: I have several mini-video courses and masterclasses that I have created and promoted to my audience based on what people were needing help with. I have also used this method to really understand what my audience is seeking and how to focus my offers. Right now my online courses are doing very well and it is where most of my income comes from.
Now, if you are interested in the actual steps of things that helped me make that money so you can do it for yourself, then keep on reading.
Whatever value you provide, whether that is direct with your products or services or indirectly by representing other brands, it will always start with Content.
Step 1: Create Content that Converts
When you start, Focus on the Value you Give, not just on trying to Grow your page. Growing on Instagram is a by-product of value in Content, and making money on Instagram involves knowing how to leverage the traffic you get to sell your offers.
The first thing to think about is: “What kind of content can I create online that will make people aware of my services or products and who am I creating content for?”
This is where a lot of people get it wrong. You cannot monetize your Instagram without the right content to attract the right people.
For instance, the content you will need for your type of business if you are a Hair vendor will be different from the content I will need as an Online educator and coach.
When I began focusing on my Instagram in January 2020 at only 2000 followers, that’s exactly what I started with:
What do I have to give that is Valuable and what kind of Content do I need to create to attract the people who will need my services?
What I had to give was my knowledge about Content Creation.
This was what I started with. I knew that I wanted to help creators make better content and grow on Instagram because I had done it with other pages, and very early on, I knew that I wanted to Monetize with educational materials (Online Courses and Ebooks)
So I began to make content about content creation tips and Instagram growth ideas.
If you do not get clear on your Ideal audience, you will attract just anybody to follow you on Instagram.
A lot of people want a specific demographic of an audience, but their messaging attracts just everybody and it becomes difficult to monetize.
This is why you may have 10,000 followers and not one person is interested in what you offer.
So understanding your audience is key.
When you know who your content is for, you can then target them with Hashtags and a streamlined, specific engagement strategy.
The more I created content for my audience, the better I understood what they were needing help with.
When I started I was teaching about Video creation and just general tips.
I was also very eager to monetize because I already knew I was going to sell online courses. I jumped straight in and created an Online course teaching How to Shoot and Edit Videos with a Mobile Phone.
I found a need!
A lot of people were talking to me in the DMs and asking for help with Video creation.
This is something that I am very knowledgeable about and I have made a lot of great Youtube videos just on my Mobile phone over the years.
So I figure, ‘Heck! I can teach this as a course and I can earn money for what I know.
So I created my first course on Mobile video creation and editing to help creators use just their mobile phones to make video content.
This is how you make money. By filling a need, and providing the solution to a problem. This was my first sale on Instagram and it earned me my first $500. I was excited!
3. Niche down deeper and become the go-to Expert for a Specific thing
Now as I continued to create content on this page, I was learning so much about how Growth on Instagram actually worked and I was growing my account so fast by applying my own strategies. I fell in love with hashtags and how they worked, so I spent a great deal of my time trying to understand hashtags.
Soon, I was creating content about Hashtags because I knew so much about them. What happened next is still my biggest lesson to date.
My DMs began to fill up with requests for help with hashtags.
I didn’t even realize I had done this, but I had created so much content about Hashtags that I had now become the go-to person for tags.
Not only that, people began to recommend me in the comments of other pages as the person to talk to for Hashtag related issues. This single thing had suddenly placed me as a needed expert.
What did I do?
I made one single digital product to answer everybody’s questions about Hashtags.
I created my first Ebook. It became a simpler way to monetize my Instagram and I have received so many great results for clients and my students who have gone through the guide. My Ebook The Ultimate Guide to Hashtags has since earned me over $2000 and I have not used any ads to promote it.
When you start creating even more specifically in your Niche and you can own something, you make people tag you as the person with the solution for that problem.
This is important because when you do decide to create a Product or offer a service, people already trust you for that and you have social proof and testimonials to show for it.
I do not have to go crazy to promote my Ebook. People know that I understand how Hashtags work and they are ready to pay me to help them.
4. Create Products and Offer Solutions or Services for the problems your Audience has
Against my own rules of having very few products and specific services, I have created several digital products over the course of the last 5 Months to test out what my audience is really interested in.
I personally love creating and selling digital products so honestly, if creating different digital products is not your jam, you can totally offer one product over a long period of time.
I am very knowledgeable in a vast number of things and I love to teach so it is a no-brainer for me to keep on having classes and products for my audience to learn from me.
This has become by far my most rapidly selling product and I have enrolled over 150 students since it opened a month ago.
When I began to have people request for help with Converting their Followers into Buyers, I took that feedback and created a course bundle with several classes teaching how to grow and monetize on Instagram.
This bundle of classes has been especially helpful for my followers who are also interested in creating digital products, ebooks, and courses and monetizing their Instagram.
Basically, you can do whatever you want once you really understand your audience.
But to understand your audience you first have to create several Free Content so they can begin to talk to you and tell you what they need help with.
Once you figure that out, the next step will be to create a digital product that your audience can pay for.
One of the major issues I have seen with people and why I think it may be difficult for you to make money with your Instagram right now, is you are afraid to sell.
You think selling is dirty. You’d rather keep on creating content for Free and not talking about what people can pay you for because you prefer to live in obscurity.
Meanwhile, deep down inside you are seething with hate and going crazy over the fact that you are spending time on Instagram but not making any money.
I learned quickly that to earn Money on Instagram or anywhere at all, I needed to learn how to sell. To sell, I needed to talk about my offers and my products.
Think about it this way. Whatever you are giving or doing for people is helping them. Is it not? You are providing value, are you not? So what you are doing inevitably is being of service. Selling something that helps people is a Service. The moment I began to think this way, everything changed.
I started to let people know in my posts, captions, and stories that I had the solution they needed. Promoting your offers and products must become a part of your strategy else you are not going to earn with your Page.
I had to learn really quickly that Instagram did not care about me as a creator.
Instagram cares about Instagram. As soon as this sinks in for you, you realize that you as a creator or user of Instagram must create your own Strategy for how you will convert followers into buyers.
And where does this conversion happen? IN THE DMs.
Think about it, you get to have only 1 Link in your Instagram bio.
That Link itself has to be well optimized so you can get people hitting the link. If you want to see more about this and how to optimize your link in bio, drop a comment below so I know and will write on that in another post.
Now, because Instagram itself has been set up in a way to train people not to leave Instagram, it so happens that people don’t like to click the link in bio. This means if you want to sell on Instagram, you have to be pushing your leads and prospects into your DMs and move them up from there.
As soon as I learned How to sell in the DMs, my sales on Instagram took off! I went from making one sale here and there, to getting hundreds of people in my DMs and converting them to buyers.
You can do this too if you are serious about earning money on Instagram and I have created a simple strategy that you can follow step by step.
So far, my earnings have been thanks to Instagram DMs and Email Marketing. Now, the big guy! Let’s talk about Email Marketing.
7. Use Email Marketing to Convert Followers into Buyers
I cannot tell you enough how important Email Marketing is for your business. If it has been scary for you start with Email, don’t sweat it. I have a Free Masterclass for you that will help you get your footing right with email. You can watch it here.
You really do not expect your followers to buy straight from you on sight. Some of them do. But it is definitely a very unpredictable and unlikely way to scale your business if you are going to have something that sustains you.
You want to have a system that lets you take your followers into a nurture sequence where you can then slowly or quickly convert them into leads and buyers. I love to do this in the DMs and with Email marketing.
When you watch this Email Marketing masterclass you will have a much broader sense of how to do this for your own business. Using Email and my DMs are the two most effective ways I have implemented to make more sales on Instagram. If you are ready to start using Email,
If you want to fix your Instagram follower count not updating, it is time to do something you’ve never done before.
If you use Instagram as the main driver of your online business, then you must apply everything I am sharing with you today,
You are probably doing everything right, creating content, spending all day on the app, and engaging until your thumbs bleed. But all of these will not help if you do not get to the root of the problem.
You have to focus on growing your Instagram page with new strategies that are working now. And in this tutorial, I will share them all with you.
Here’s my Instagram before I implemented my New Content Strategy 👇🏽
For a long time, my Instagram follower count was stuck. I thought it was some kind of glitch with my follower count.
I was worried for months and was determined to get out of the red zone and start growing my Instagram page again.
Then I changed my Instagram content strategy and now I am growing by 300+ new followers every single day.
I Have Added Over 2,500 New Followers in the Past 14 Days alone.
3. There Are More Ghost Followers and Inactive Accounts on Instagram
Another reason it seems your account is stuck or not growing is because of dead and inactive accounts.
There is a real pandemic of bot accounts on Instagram. There are so many fake pages and it is tough to deal with when you don’t know who they are.
Here are a few tricks to keep your Instagram account healthy
Delete spam accounts when you see them
Set an Age restriction on your Instagram page
Set a Restriction for certain countries on Instagram
Only engage with high-value pages that have your ideal audience
4. You Are Not Posting Consistently
Another reason why you may be losing Instagram followers is because of your own lack of consistency. You have to understand that Instagram is a daily grind.
You do not have to post every day, but you do want to engage in daily actions that help you grow.
You must have a weekly consistent schedule that you stick to.
Do you want to post every day or three times a week? That is up to you but you must be consistent.
The only way to get New Followers is to have an active action.
So create a content strategy that helps you post to Instagram consistently. Each new post is a potential bait for gaining new followers.
5. Your Content is Just Not Good Enough
You have to be honest with yourself here. The numbers don’t lie. The way to get new followers on Instagram is to post content that spreads. The only way to do that is to create valuable and engaging content that works.
The more valuable your content is, the better your engagement will be.
The most important piece of this puzzle is your content. We must focus on creating better content on Instagram and all else will follow.
6. You Changed Your Content and Confuse Your Followers
If people follow you for a particular type of content, they expect that from you consistently. If you suddenly change your content topics or content type, you will confuse your followers and risk getting a lot of unfollows.
You want to avoid this at all costs.
If you have recently changed your content, it might help to make a re-introduction post. Preferably a beautiful selfie of you with a story about you in the caption.
Why is my Instagram Follower count stuck?
For almost 6 months, my Instagram following count remained almost at the same spot. It didn’t make any sense to me.
I was posting correctly, I was engaging with other pages, and I was spending time on creating content, yet it did not convert to followers. How?
I set myself up to fix the problem and eventually I cracked the glitch.
For one, I cannot say for a fact that there was an actual problem from Instagram which was affecting my counts.
But what I do recall is as soon as I began to make a few changes in how I posted, what kind of content I was posting, and how I was engaging on Instagram, everything changed
I began to have new visitors to my profile from all over the world and they were converting to followers every single day.
Here are the top 3 things I believe made a significant change to my account and got my follower count running again.
If you believe your Instagram follower count is frozen and not updating, these tips will help
How to Increase Your Engagement and Get More Followers on Instagram Faster
Now that you know why your Instagram follower count is not updating, it’s time to fix it. Let’s talk about some of the simple things you can do right now to start growing again.
People want to watch people. But more importantly, people want to watch people who give them what they are searching for. This is the world we live in today and you cannot run away from it. It is what it is. What I like to tell people is, “Everybody is watchable.” Yes, including you.
As long as you are human, you have other humans who are just like you and who will relate to what you have to share in your own unique way and with your own perspectives.
All you have to do is show up for your people. For your Tribe. That’s what I did. First, it begins with you asking “What do people need and how can I offer that through my content?”
For me at the time, it was Motivation.
And not just any type of motivation, but Motivation for people who were going through the process of finding themselves and understanding who they were and what their purpose on Earth is.
You have to do the same in your Niche, but you also must make sure your niche is specific and highly targeted.
When you begin to make more and more content that people need, you will pull in the right audience of people who care about your content and convert them to followers.
You will also notice that your Instagram follower count will begin to budge and you will stop losing followers as much.
2. Encourage your followers to Engage with your Instagram posts
You have to continually tell your followers to share their thoughts in the comments. You also want to make sure to reply to everyone who comments on your posts.
Engagement is the game of Social media. The better engaged your page is, the better your conversions.
Engagement on Instagram is based on actions from your followers. Comments on your posts are a deep level of engagement that you want to have.
You can drive massive engagement by writing captions that convert. There is a strategic way to do this so that your Instagram audience feels like they are a part of your conversation and their opinions matter.
So always ask for comments. I prefer to do this in the first two lines of my caption because this is the first thing they see.
And when they do leave a comment, always reply.
This back-and-forth exchange in your comments section on Instagram will push your posts and profile and ultimately land you on Instagram’s explore page where you have the opportunity to meet even more new people.
And when you land on the explore page, boom! That’s more potential new followers seeing your profile.
3. Always include ‘Follow me’ Call-to-Action in Instagram captions
The problem I see a lot of people have on Instagram is they don’t know how to ask for engagement. If you think it is “too much” to ask people to follow your page then you may not be ready to truly increase your following and influence.
Yes, people want you to remind the. You have to ask for that follow back!
First, it will help to change your opinion of the people who view your profile and consume your content. If you create original content on Instagram and someone takes the time to Like or Leave a comment on your posts, then this means this person vibes with you. And if they vibe with you then they are a potential member of the Tribe you are trying to build on Instagram.
Now knowing that people want people to tell them what to do, would you skip the opportunity to convert a viewer to a follower?
One of the major reasons it seems that your Instagram follower count is stuck is because the ratio of your new followers to the people unfollowing you is huge.
You have to bridge that gap and the best way to do this is by showing Instagram that people actually care about your content and are following you.
So, always leave a CTA that tells people to follow your page.
If you are not currently leaving your brand’s footprints on Instagram by commenting everywhere, then you are losing a huge opportunity to truly grow your page organically.
Not just comments on your own posts, however, but your comments on other people’s posts. This will help spread you to the potential members of your growing community
If you found this helpful and would like more tips, share your questions in the comments and I just might make my next blog post to fix your exact issue!